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NARRATIVE POWER + IMPACT

AMPLIFYING NATIVE VOICES, STORIES & ISSUES

Narratives are powerful. We utilize narrative and culture change strategies to build both narrative and systemic power for Native peoples. Our Narrative Power + Impact program houses our groundbreaking research-informed storytelling, digital organizing, cultural strategy, and advocacy work.

Our Narrative Power + Impact team utilizes research, digital organizing, media relations, rapid response communications, and multimedia content to advance power-building and narrative and culture change goals. Our work amplifies and advances contemporary Native voices, stories, issues, and content in order to educate, engage, and mobilize audiences.

By shifting narratives—and ensuring Native peoples author the narratives—we are building Indigenous power and creating a more just and equitable world.

Photo: Josué Rivas

100 YEARS OF NATIVE AMERICAN U.S. CITIZENSHIP

This election year marks 100 years since Native Americans were conferred U.S. Citizenship in 1924. It took another 40 years of relentless struggle before voting as fundamental right was secured in Indigenous communities across the country. This centennial marks a new opportunity to build on generations of hard earned progress by using our hard won right to vote and ensuring all Native Americans can do the same.

Learn more and take action

PROGRAMS & PROJECTS

INDIGENOUS QUEER INTIMACIES

A Celebration of Indigenous Queer Intimacies is a virtual gallery sharing intimate Indigenous queer moments witnessed and captured from four photographers. This gallery celebrates the vast interpretations of intimacy through the lens of indigeneity and queerness—from generational kinship to adoration and the intricacy across nature and ourselves.

Join us as we honor the intimate and complex connections—historical, present and future—of our Indigenous Two-Spirit and LGBTQ+ relatives.

Photo: Evan Benally Atwood (Diné)

AMERICAN GENOCIDE PODCAST

As the US government searches for mass graves linked to Catholic Indian boarding schools, an investigator and an activist – both Native American – examine every twist and turn in this true crime story about the troubling legacy of Red Cloud Indian School and the rift it has caused within the Pine Ridge Indian reservation.

GOOD RELATIVES

Good Relatives is a groundbreaking campaign that explores and highlights Native identity in the 21st century by amplifying how contemporary Native peoples are part of every community. The campaign will spark new conversations and understanding around Native identity, while building new points of connection, understanding, and community with allies.

CHANGE THE NAME

Sports have the power to influence and inspire people of all ages. That’s why we must end the use of Native mascots in sports and build the world we want to see, together.
As long as Native mascots continue to be allowed in Major League Baseball, National Hockey League, the National Football League, and K-12 schools, any actions taken to end systemic racism will fall short. Racism is racism.

ILLUMINATIVE ON-AIR PODCAST

IllumiNative On-Air podcast uplifts stories and news from across Indian Country to support and illuminate contemporary Native voices, stories, and issues. The podcast was created to increase the visibility of Native peoples and ensure accurate and authentic portrayals of Native communities are present in pop culture and media.

INDIGENOUS FUTURES STORYTELLING PROJECT

Indigenous peoples lead and thrive across the United States. IllumiNative and Indigenous Photograph are celebrating the strength and resilience of Indigenous peoples by providing a platform to share the work of Indigenous creatives. This virtual exhibition centers Indigenous voices in conversations about our communities.

IN THE CLASSROOM

Native Americans are a vibrant and growing population with rich, distinct cultures in the United States. Tribal governments and Native communities have made large strides in revitalizing and teaching traditional languages and cultural practices and remain at the forefront of innovative practices in a variety of areas.

However, invisibility and erasure remain profound barriers facing Native individuals, families, and communities. These barriers are perpetuated by K-12 public education systems and have created hostile learning environments for Native children and negatively impact both Native and non-Native students by continuing to further invisibility and false narratives about Native peoples’ past and present.

IllumiNative has partnered with Amplifier and the National Indian Education Association to provide free, downloadable resources for parents and teachers.

Photo: Shelby Lisk

YOU’RE WELCOME, AMERICA

“You’re Welcome, America!” is a digital series that features quick, punchy, and unpolished lessons about Black folks and Natives. Hosted by comedians Adrianne Chalepah (Kiowa/Apache) and Joyelle Nicole Johnson, “You’re Welcome, America!” clarifies some of the gravest misunderstandings about Native and Black people in America today, highlights mutual community struggles, and has a joyful time.
“You’re Welcome, America!” is co-produced by IllumiNative and The Center for Media and Social Impact at American University‘s Comedy ThinkTanks.