Skip to main content

NARRATIVE POWER + IMPACT

GOOD RELATIVES

Sparking new conversations around Native identity and building connection, understanding, and community with allies.

THE BEAUTY AND COMPLEXITY OF INDIGENEITY

More than 60% of people who identified as Native in the 2020 Census also identified as another race. This is a testament to the diversity within Indian Country. Stereotypes and toxic narratives have conveyed Indigenous peoples as anything but multidimensional, but in reality, Native identity is complex with many layers.

SETTING THE TABLE

“Setting the Table”, a short film by Kyle Bell (Thlopthlocco Tribal Town), speaks to the resiliency of Native peoples in overcoming cultural erasure and the power we have to break the cycle.

>60%

of people who identified as Native also identified as another race in the 2020 Census

7 of 10

Native peoples live in urban areas (source)

~400

Non-federally recognized tribes in the United States (source)

WHAT DOES IT MEAN TO BE A GOOD RELATIVE?

Good Relatives is a groundbreaking campaign that explores and highlights Native identity in the 21st century by amplifying how contemporary Native peoples are part of every community. We will celebrate the diversity of Black, Jewish, Asian, Latine/x, White-presenting, Two Spirit, and LGBTQ+ Natives and present a more accurate narrative of who we are today.

SPARKING CONVERSATION & UNDERSTANDING

The campaign will engage tribal and community members, artists, and thought leaders to explore a range of issues, including the diaspora resulting from colonization, tribal sovereignty and citizenship, blood quantum, multiracial and inter-tribal Native identity, geography (urban vs. reservation), Native women’s leadership, and multigenerational views on Indigenous identity.

Good Relatives will spark new conversations and understanding around Native identity, while building new points of connection, understanding, and community with allies.