POWERING INDIGENOUS REPRESENTATION THROUGH DATA

Over the years, we partnered with groundbreaking entertainment researchers, including Nielsen and USC Annenberg Norman Lear Center, to examine and evaluate Native representation in the industry. Our research has shown that when Native talent leads both on screen and behind the camera, authentic and accurate representation is possible. This authentic representation has a profound impact, extending beyond Indian Country by resonating more deeply with audiences, fostering a greater understanding of Native issues, and invigorating viewership.
D’Pharaho Woon-A-Tai, Kaniehtiio Horn, Jana Scheiding, Michael Greyeyes

REPORTS & RESOURCES

Cover of report: "Native Representation on Scripted Television."

NATIVE REPRESENTATION ON SCRIPTED TELEVISION

This joint report with Norman Lear Center Media Impact Project looks at heightened visibility and its impact on audiences.

THE TIME IS NOW: THE POWER OF NATIVE REPRESENTATION IN ENTERTAINMENT

With a growing influx of Black, Indigenous, and People of Color (BIPOC) content creators, and authentic and engaging Native stories being told through shows like Rutherford Falls and Reservation Dogs, the time is now to break even more ground in the entertainment industry

IN THIS MOMENT: A GUIDE FOR ADDRESSING THE MISSING AND MURDERED INDIGENOUS PEOPLES CRISIS IN MEDIA

Filmmakers, creatives, artists, and other entertainment industry professionals have an opportunity to bring visibility to the MMIP crisis. For too long, depictions of MMIP in television and film have shown high levels of violence that center the death of Indigenous people rather than the lives they lived before. This guide comes from countless reviews of MMIP content and includes guidance from leading Native creatives and subject matter experts on the best practices around MMIP storytelling.

WHAT’S IN AND WHAT’S OUT IN NATIVE REPRESENTATION

In the past few years, Native and Indigenous representation has shifted and changed in a positive way. Check out what’s in and what’s out in Native representation.

BE A MYTH BUSTER

Popular culture has created and reinforced many myths about Native communities and Native people that creatives should be mindful of when creating content that includes or centers Native peoples. There is a significant opportunity through your work to clear up the common misconceptions that too often shape Americans’ view of what it means to be Native.