A HISTORICAL OUTCOME

The unprecedented Native voter turnout in the 2020 election made it clear that Native peoples are essential to shaping and creating a more representative democracy. We built upon this momentum and launched a campaign in support of the nomination and confirmation of Deb Haaland (Pueblo Laguna) as the 54th Secretary of the US Department of the Interior.
In partnership with Native Organizers Alliance and a dozen other Native and non-Native organizations and advocates, we organized the #DebForInterior campaign to generate a strong foundation of public support and political pressure to confirm Deb Haaland as the first Native Cabinet member in US history.

Credit: Ernesto Yerena (Yaqui/Xicano)

Ceremonial swearing in of Debra Haaland (2-L), with her daughter Somah Haaland (2-R)

Credit: Sipa USA

Credit: Mer Young (Apache and Chichimeca)

THE STRATEGY

This campaign utilized narrative strategy across social media, earned media, grassroots organizing, and creative activism to shift perspectives and demonstrate the power and influence of Native peoples.

OUR IMPACT

2.3 Million

people reached on social media.

101,688 People

watched our #DebForInterior Town Hall Livestream.

34,900 People

saw the Deb Haaland projections on the DOI building in DC.